The University of Stirling has welcomed a delegation from South Korea to showcase cutting-edge golf technology as part of a growing international collaboration.

Representatives from the Korea Institute of Industrial Technology (KITECH) and sports technology company SGLAB visited the University’s state-of-the-art Golf Studio to demonstrate G·GRIP, the world’s first AI-powered golf club that reveals how golfers control the club through real-time analysis of grip pressure and club motion.

By making hand–club interaction measurable, G·GRIP provides coaches and players with objective performance insights. The technology has earned CES Innovation Awards in 2025 and 2026, as well as a Special Mention in TIME’s Best Inventions of 2025. The visit forms part of a partnership established under a Memorandum of Understanding (MoU) between the University of Stirling and KITECH.

Professor Neville Wylie, Senior Deputy Principal (Internationalisation), said: “We were thrilled to welcome representatives from KITECH and SGLAB to the University. This collaboration builds on the University of Stirling’s international reputation in golf education, research and athlete development, while strengthening links with these leading organisations involved in sports innovation and technology.”

Dr Donghyun Seo, researcher at KITECH, said: “Our institute exists to help Korean industry solve problems it cannot solve alone. When we signed the MoU with the University of Stirling last year, this is the kind of work we had in mind. Korean sports companies are building strong technology, and what they need next is independent research and expertise in the markets they hope to enter. Stirling offers both, and we expect others to follow.”

As part of the collaboration, SGLAB has provided golf technology equipment worth more than £13,000 to the University and is supporting future work in golf innovation and performance analysis, as well as research by the University of Stirling’s Centre for Research and Innovation in Sport (CRIS).

During the visit, the delegation worked with staff at the University of Stirling’s Golf Studio and driving range facilities, showcased the technology and explored opportunities for collaboration in sports technology, coaching, performance development, and academic research.

Dr Sungkyung Kim, Lecturer in Sport Management and CRIS researcher, who is driving the partnership, said: “There are few places in the world where a high-performance sport programme and a sport research centre sit on the same campus. That combination is why the team came to Stirling. During the visit, we agreed to take forward collaborative research.”

Graeme Matheson, University of Stirling Sports Development Officer, who is supporting the collaboration, said: “This project brings together international expertise and innovative technology, while providing an exciting opportunity to engage with our local golfing community and explore new approaches that can benefit golfers and coaches.”

Eddie Cho, Founder and CEO of SGLAB and a PGA Class A Professional, said: “We’re excited to be working with the University of Stirling, which is internationally recognised for its expertise in golf and its sport research. This partnership is a valuable opportunity to share ideas, demonstrate our technology and explore how innovation can support golfers and coaches in the future.”