Camiral in Spain, and home to The 2031 Ryder Cup, has been announced as an exclusive High Performance Partner (HPP) of Callaway Golf.
Camiral joins an elite roster of Callaway HPP destinations – including JCB Golf and Country Club in England, Celtic Manor in Wales, Evian Resort Golf Club and Terre Blanche Hotel Spa Golf Resort in France and Barsebäck Resort in Sweden, among other prestigious venues. Those in the programme benefit from access to Callaway’s portfolio of market-leading brands (Callaway Golf, Odyssey and OGIO) to significantly enhance the retail, member and visitor experience.
As part of the three-year partnership, Camiral’s state-of-the-art Golf Hub now features a premium Callaway and Odyssey custom fitting studio. Callaway will serve as the exclusive provider of premium range balls and the latest Callaway and Odyssey equipment will be available for visiting golfers to rent.
Flavio Papa, Director of Golf at Camiral, commented: “Becoming an exclusive Callaway High Performance Partner is hugely exciting for Camiral.
“This collaboration allows us to provide our members, guests and visiting professionals with direct access to the best equipment, retail and tour-level custom fitting experience in the industry. Partnering with one of the leading brands in golf reinforces our commitment to offering world-class standards across every customer touchpoint.”
The partnership follows a recent €7 million investment into Camiral’s two championship layouts – the critically acclaimed Stadium Course and its sister layout, the Tour Course – enhancing both playability and environmental sustainability.
In addition, Enric Lopez Garcia, Head Professional at Camiral, has joined the Callaway Staff Ambassador programme, receiving full hardware, apparel and technical support.
Ben Sharpe, President of Callaway EMEASPI, added: “Camiral is a world-class European Tour Destination that shares our commitment to innovation, quality and delivering exceptional customer experiences.
“With its two outstanding golf courses, state-of-the-art practice facilities and rich tournament legacy, Camiral is a natural fit alongside our group of elite European partners. Aligning our portfolio of market-leading brands with one of Europe’s finest golf resorts creates a brilliant foundation for mutual growth, and we look forward to working closely with Flavio and the entire Camiral team.”
