What’s Inside...

The Autumn 2023 edition of Golf Management features interviews with Brad Gould at The Grove; Marcus Doyle at Druids Glen; Kerry Shields at Drumpellier Golf Club; Karl Hepple at Stoke by Nayland; and Nathanaël Pietrzak-Swirc at UGOLF International.

Plus, a destination report from Terras da Comporta in Portugal, and on the front cover… All Roads Lead To Rome For Ryder Cup Worldwide Supplier Club Car.

Fair Comment...

Time To Hang Up On Our Smartphone When We’re On The Golf Course

September 1, 2023;

When I first started playing golf, it was a liberating experience. Not only was I out in fresh air, getting exercise, I was able to enjoy good company – most of the time – and learn to play a new sport. Importantly, I was also unreachable. Got a problem with one of my accounts? Tough, it’ll have to wait until I get back in the office. Once I had my own business my partners became more important to me, and, with the creation of the mobile phone, they could reach me 24/7 if their problem was serious… or trivial, unfortunately.

The one place they won’t reach me, however, even in 2023, is when I’m on the golf course. I’ve always been a firm believer that there’s no place for a mobile phone on the course, even if there are specific pockets for one on some of the modern golf bags.

In an interview with Drumpellier Golf Club’s general manager, Kerry Shields, in this edition, she echoes my view when she says: “I’m always on the phone; very rarely do you see me without my phone in my back pocket or in my hand, and I don’t want to be that person who is constantly on the phone. So, when I’m out there playing golf, I don’t even take my phone.”

But, I hear you say – or at least I do for the purposes of this article – what about those of us who use our smartphone for GPS or scoring while playing? Personally, I don’t like to, for as soon as I start to do so, all sorts of notifications come through, which, in addition to being irritating, might also distract my focus.

There’s nothing I can do about your problem on the course so why do I need to start thinking about it before I finish? And that’s why I’ve come to the conclusion that live scoring at events is not such a great idea.

Picture the scene: at a golf charity day in Spain recently – and in truth this has happened in every event I’ve ever played in – trying to input said scores into the app began to distract the playing group, and nobody really wanted the hassle of that responsibility. Plus, given the very nature and location of a golf course, the updated leaderboard is never truly up-to-date owing to the inevitable drops in network and Wi-Fi coverage.

There’s no doubting that the mobile phone was one of the great inventions of the 20th century – up there with the computer, the aeroplane, radar, and the Pot Noodle – but it shouldn’t become intrusive. We’ve all been somewhere where an inconsiderate phone user has disturbed us and, chances are, if you’re using your phone on the golf course, you are becoming that anti-social person.

Turn it off if you can’t leave it in the locker room. The chance to be out of contact for a few hours should be embraced. Use the time to smell the roses, to clear your head, and concentrate on those 50 swing thoughts that are going through your mind every time you address the ball. It’s good for one’s mental health don’t you know.

And the rest, is history...

The idea of a business magazine for the golf industry, first came to founder – and publisher – Michael Lenihan when he visited La Manga Club in 1996. With a publishing background, and having just sold the rights to Football Management – a B2B magazine he launched in 1993 – he stumbled across a copy of Golf Enterprise Europe. And the rest, as they say, is history.

A year later, to coincide with the Ryder Cup at Valderrama in September 1997, the first edition of Golf Management Europe was published, and in 2020 – to reflect the growing global reach of the magazine – the word ’Europe’ was removed from the title. 

An all too often frustrated golfer, Michael has interviewed some of the best operators in world golf, and has had the privilege to visit, and play, some worldclass golf courses. He divides his time between the UK and Spain, and has membership at Felixstowe Ferry Golf Club in Suffolk.

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