There can’t be many among us who won’t be glad to see the end of 2020.
It’s been an ‘annus horribilis’ for the golf industry worldwide: thousands made redundant or furloughed; clubs closing temporarily and some even permanently; and the tragic loss of friends and colleagues. Is it safe to assume that 2021 will be better for all concerned?
We all hope so, obviously. But we should all learn from the events of 2020 and adapt accordingly.
I write this as golf clubs in England are about to reopen their courses following lockdown 2.0, although many clubhouses will remain closed. And other countries have experienced a similar second wave of coronavirus which has proved equally devastating for them.
There has, arguably, never been a greater peacetime need for the golf industry to work together to put back the pieces and make the sector as successful and profitable as it has been previously.
Let there be no battling for ‘turf’ by organisations purporting to serve the interests of particular groups, and let’s try to find a way for all competing companies to work together for the benefit and fiscal gain of all. It’s a big world and, once we’re back on our proverbial feet, there should be room for all if only we work together for the greater good.
Golf has often been cited as good for health – both physical and mental – and for societal benefit, so let’s use that community ethos to our advantage and begin to look after the health of our industry.
Who’s with me?
The idea of a business magazine for the golf industry, first came to founder – and publisher – Michael Lenihan when he visited La Manga Club in 1996. With a publishing background, and having just sold the rights to Football Management – a B2B magazine he launched in 1993 – he stumbled across a copy of Golf Enterprise Europe. And the rest, as they say, is history.
A year later, to coincide with the Ryder Cup at Valderrama in September 1997, the first edition of Golf Management Europe was published, and in 2020 – to reflect the growing global reach of the magazine – the word ’Europe’ was removed from the title.
An all too often frustrated golfer, Michael has interviewed some of the best operators in world golf, and has had the privilege to visit, and play, some worldclass golf courses. He divides his time between the UK and Spain, and has membership at Felixstowe Ferry Golf Club in Suffolk.
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