Golf Saudi has announced a landmark exclusive distribution partnership with Malbon, one of the world’s fastest-growing lifestyle golf brands, marking a significant step in the continued evolution of the golf industry across the Gulf Cooperation Council (GCC).
Under the agreement, Golf Saudi will exclusively manage the wholesale distribution of Malbon across Saudi Arabia, the United Arab Emirates, Qatar, Kuwait, Bahrain and Oman, while leading the brand’s strategic expansion across retail and digital channels throughout the region.
As a key driver of Saudi Arabia’s golf industry, Golf Saudi is developing an integrated ecosystem that extends beyond growing participation in the sport. Its role encompasses the development of golf infrastructure, the operation and management of golf courses and facilities, and the advancement of strategic and commercial partnerships that support the industry’s long-term growth. Alongside these efforts, Golf Saudi continues to expand access to the game through initiatives such as GoGolf, youth and women’s development programmes, and off-course experiences, while supporting opportunities across tourism, retail and the wider golf economy.
The partnership with Malbon reflects this broader vision, strengthening the retail and distribution landscape while creating new opportunities to connect golf with consumers and communities across the Kingdom and the wider GCC.
Founded in Los Angeles, Malbon has helped redefine modern golf apparel by combining performance, contemporary design and cultural influences, building a global following and establishing itself as one of the most influential names in modern golf.
As an important first step in the partnership’s regional rollout, Malbon will strengthen its presence in Saudi Arabia through Golf Saudi’s BeDoWin flagship store, the Kingdom’s first premium golf high-street retailer. Bringing together leading international golf and lifestyle brands, BeDoWin provides a platform to introduce Malbon’s distinctive collections to a wider audience and connect the brand with the Kingdom’s growing golf community.
BeDoWin forms part of Golf Saudi’s wider efforts to develop the golf retail sector and introduce leading international brands to the Saudi market.
Building on this foundation, Golf Saudi will support Malbon’s expansion across the GCC through a broader distribution network and new consumer channels. Plans include the opening of three standalone Malbon stores and the development of a dedicated regional e-commerce platform serving customers across the six GCC markets.
The GCC represents a significant growth opportunity for the golf industry, supported by continued investment in infrastructure, tourism, major tournaments and increasing participation. Against this backdrop, the partnership will help connect the sport with new audiences and meet growing demand for contemporary golf apparel and experiences.
By combining Golf Saudi’s commitment to broadening participation with Malbon’s ability to engage consumers beyond traditional golf audiences, the collaboration will support the continued development of the game while creating new opportunities for the brand across the region.
Noah Alireza, CEO of Golf Saudi, said: “Our ambition is to grow golf by making the game more accessible, relevant and connected to the way people live today. Malbon has built a powerful global community by bringing together golf, culture and lifestyle, and this partnership gives us a strong platform to introduce the game to new audiences across Saudi Arabia and the wider GCC. By combining retail, digital and community experiences, we are creating more ways for people to engage with golf and helping build a broader, more sustainable golf ecosystem across the region.”
Erica and Stephen Malbon, Co-Founders of Malbon, said: “Malbon has always believed in growing the game through innovation, creativity and community, and we’re excited to see Golf Saudi embrace that vision as golf continues to expand across the region.”
