Obbi Club Appoints Michael Bradley As Business Development Manager

Obbi Club, the leading platform for club operations and safety management, has announced the appointment of Michael Bradley as its new Business Development Manager. With over 15 years of experience across technology, software, and enterprise sales, Bradley brings a wealth of expertise in supporting organisations to improve how they operate and deliver measurable value to their teams and members.

Bradley’s journey through the tech sector has equipped him with a deep appreciation for genuine relationships and honest conversations. “People buy from people,” says Bradley. “My role is to help clubs make informed decisions, not just to sell software. It’s about finding out if our solutions can truly add value.”

Having worked alongside high-performing teams and complex systems, Bradley understands that technology alone is not a cure-all. “What matters is how technology is implemented,” he explains. “I specialise in making complex systems feel simple, so clubs can focus on outcomes that matter — reducing risk, saving time, and giving staff a clearer and simpler way to operate. It’s about putting safety in the flow of work.”

Bradley’s vision for clubs using Obbi Club is clear: “I want clubs to get measurable value, whether that’s safer operations, better compliance, or a smoother experience for members and staff.”

Reflecting on his first impressions of Obbi Club, Bradley commented: “What stood out to me was its simplicity. There’s no over-engineering; it’s intuitive and built by operators, for operators. For clubs that are already stretched, that simplicity makes all the difference. Obbi Club doesn’t just digitise paperwork. It genuinely helps clubs become safer, more organised, and more confident. When clubs run smoothly behind the scenes, members feel the benefit.”

Bradley acknowledges that clubs are often busy environments where introducing new software can seem daunting. “The biggest barrier is the fear that it will create more work, not less. With Obbi Club, our goal is to put safety naturally into the workflow, not add more steps. We focus on small wins and clear outcomes. If clubs see a pain point removed from day one, resistance fades quickly.”

Founder & CEO of Obbi Club, Gareth Macklin added: “Michael brings a rare combination of deep sector knowledge, genuine empathy for club teams, and a passion for helping organisations operate at their very best. At Obbi Club, we’re committed to elevating safety, simplifying operations, and enabling excellence across every part of the club. Michael will play a key role in helping clubs realise that vision — not just adopting technology, but transforming how their teams work together every day.”

Photo: Michael Bradley Of Obbi Club.