The QHotels Collection has announced a new commercial partnership with Clubhouse Sports Media, introducing interactive touchscreen totems across its golf resorts to enhance the overall golfer experience while unlocking new commercial opportunities.

The agreement will see a series of digital touchscreen totems installed outside the golf shops across the collection’s resorts. Designed to engage golfers before and after their rounds, the interactive screens will provide access to relevant content, promotions and partner messaging, helping to modernise the on-site customer journey while creating an additional platform for brand activation within golf environments.

Keith Pickard, Golf, Health Club & Spa Director at The QHotels Collection, said: “We are always looking for ways to enhance the overall golfing experience across our resorts, and this partnership with Clubhouse Sports Media is an exciting step forward.

“The introduction of interactive touchscreen totems outside our golf shops will create an additional point of engagement for golfers while also opening up new opportunities for brands to connect with audiences within the golf environment. It’s another example of how we continue to invest in initiatives that modernise the experience for today’s golfer.”

The partnership reflects The QHotels Collection’s continued focus on investing in innovations that enhance the player experience across its championship venues, while also creating new touchpoints that benefit both golfers and commercial partners.

The rollout will see the technology positioned in high-traffic areas close to golf retail spaces, ensuring strong visibility among members, visiting golfers and corporate groups across the collection’s venues.

Rachel Phillips, Director at Clubhouse Sports Media said: “We’re delighted to be partnering with The QHotels Collection to introduce this interactive digital platform across their resorts. Golfers are a highly engaged audience and these touchscreen totems provide a dynamic way to deliver relevant content, offers and brand messaging in a setting where players are already immersed in the game. Working with a portfolio of venues of this calibre makes this a very exciting opportunity for both partners and advertisers.”