59club Europe has announced that the fourth edition of the European Service Excellence Awards will take place from 11–12 March 2027 at La Finca Resort, Spain, bringing the golf and hospitality industry together once again to celebrate the people and properties raising the bar on service across the industry.

The event returns off the back of a standout third edition at Terre Blanche — a worldclass.golf destination — where industry leaders from across Europe gathered to honour outstanding customer service, operational excellence and elite performance, as determined through 59club’s impartial mystery shopping audits.

“We are delighted to bring the fourth edition of our European Service Excellence Awards to the wonderful surroundings of La Finca Resort,” said Lee Mathew Waggott, General Manager, 59club Europe South.

“This event has become a genuine highlight of the industry calendar, and 2027 promises to be our biggest yet — celebrating outstanding achievement from across the continent, offering unrivalled networking opportunities, and bringing together some of the sharpest voices in golf and hospitality for a programme of first-class education.

“We can’t wait to welcome the industry to Spain.”