Fair Comment...

Proposed Saudi Breakaway Tour Driven By Money, Not The Need For Change

June 1, 2021;

No sooner had the wrath of football fans seen off the spectre of a European Super League (ESL) than golf sprung a similar ‘money-grabbing’ concept on us: a breakaway golf tour driven by Saudi Arabia, with several big names reported to be among the players who have been targeted.

This is not a new idea in sport, of course. Kerry Packer’s World Series cricket, in the late 1970s, saw some of the world’s best cricketers sign up to play a series of matches to which only Packer’s TV company had broadcast rights. For the players, then and now, it was about more lucrative contracts.

Now, it’s also about Saudi Arabia trying, once again, to legitimise itself on the world’s sporting stage, while being roundly criticised elsewhere for human rights’ abuses.

Rory McIlroy, chair of the Players Advisory Committee on the PGA Tour, agrees with officials’ stated hard line on rebels who might join – though it should be noted that, at the time of writing, none of the targeted players have agreed to participate. Golf, we’ve been told for many a year, needs to change.

But the change is driven by a need to be more inclusive and a desire to encourage more people to take up the sport, not to reward multi-millionaires.

Those contemplating the switch should heed the experience of many of the clubs who ‘joined’ the ESL – they were vilified by their own fans. And, while golf spectators are not as demonstrative as football fans, the pros might consider the impact on their morale of being politely booed on the tee and shunned by nervous sponsors.

And the rest, is history...

The idea of a business magazine for the golf industry, first came to founder – and publisher – Michael Lenihan when he visited La Manga Club in 1996. With a publishing background, and having just sold the rights to Football Management – a B2B magazine he launched in 1993 – he stumbled across a copy of Golf Enterprise Europe. And the rest, as they say, is history.

A year later, to coincide with the Ryder Cup at Valderrama in September 1997, the first edition of Golf Management Europe was published, and in 2020 – to reflect the growing global reach of the magazine – the word ’Europe’ was removed from the title. 

An all too often frustrated golfer, Michael has interviewed some of the best operators in world golf, and has had the privilege to visit, and play, some worldclass golf courses. He divides his time between the UK and Spain, and has membership at Felixstowe Ferry Golf Club in Suffolk.

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