Husqvarna has strengthened its commitment to Irish golf through a new partnership with Golf Ireland and the launch of a pioneering Robotics and Battery Apprenticeship Programme – a global industry first – combining investment in technology with the skills needed to support the sport’s evolving needs.

The multi-year partnership will see Husqvarna become Official Turf Technology Partner of Golf Ireland, with category exclusivity across autonomous mowing, robotic ball collection and professional turf technology.

Alongside this, the Robotics and Battery Apprenticeship Programme will develop the next generation of technicians, equipping them with expertise in robotics, battery technology, GPS-guided systems, connectivity and digital diagnostics.

Together, the initiatives demonstrate Husqvarna’s ambition to contribute to Irish golf beyond the supply of equipment by helping build the technology, skills and knowledge needed to meet the challenges facing the industry.

“Our commitment to Irish golf is about much more than supplying equipment. It is about understanding where the industry is heading and investing in the technology and people that will help it get there,” said Richard Wynne, National Sales and Business Development Manager for Husqvarna Ireland.

“Golf courses are facing a changing set of demands, from efficiency and sustainability to labour availability and the adoption of new technology. We want to work alongside Golf Ireland, greenkeepers, clubs and our dealer network to help address those challenges and ensure Ireland is well placed to embrace the opportunities technology can bring,” he said.

As Official Turf Technology Partner, Husqvarna will work with Golf Ireland to demonstrate how autonomous and battery-powered technology can support the changing needs of golf facilities.

As part of the agreement, Husqvarna will supply a RELOX Ball Picker, CEORA and Automower for use at the Golf Ireland Academy, allowing the technology to be demonstrated in a live golf environment and experienced by customers visiting the facility.

The partnership will also include activity across Golf Ireland’s digital and social channels, alongside collaborative multimedia content designed to share knowledge and highlight the role of technology in modern turf management. “We are delighted to partner with Husqvarna Ireland and together help shape the future of Irish golf,” said Mark Kennelly, Chief Executive Officer at Golf Ireland.

“As clubs look to manage resources more efficiently while maintaining the quality and consistency players expect, this partnership will provide valuable access to Husqvarna’s expertise and technology. We hope it will deliver practical benefits for greenkeepers and course managers across the country,” he added.