After all the strenuous preparations for, and presentation of the DP World Tour Qualifying School’s Final Stage over their renowned Lakes and Hills courses, it is reasonable to assume that the team at INFINITUM might have relaxed after its six-round conclusion in November.

Kicked back perhaps, free-wheeling towards the Christmas holiday and into the new year. Not a bit of it, says Joaquím Mora Bertrán, the prestigious three-course resort’s Deputy Director General.

“In reality, at INFINITUM there is no rest. We host more than 50 tournaments a year,” he explains, their industriousness underscored by Mora talking to Golf Management in the middle of overseeing the INFINITUM Spring Series – the season’s opener for the ECCO Tour, a Danish-based development tour.

This was swiftly followed by the Spanish Women’s Senior International Championship, with competitors from all over Europe heading for INIFINITUM’s picturesque location in the heart of the Costa Dorada, close to the Mediterranean Sea.

Elite golfers challenging themselves and their fellow competitors on elite courses, but the treatment they received from the hosts will have been at the same exceptional level as is afforded to the most humble visitor during any of the many competitions that Mora and his team run with pride, dedication, and attention to detail.

“I am very lucky with my team because I have the best team possible,” he enthuses. “I have very good managers for golf, for sales, and for service. It is an amazing team.

“And INFINITUM is an amazing project, and now the next thing is we will start building the new five-star hotel, 150 rooms, which will open in 2028.”

This will add another layer to the resort that appears well on its way to meeting its ambition of placing itself “at the world’s highest level” which includes membership to worldclass.golf.

Besides its highly-rated 45 holes – the nine-hole Ruins course is just as challenging as the two 18-hole Lakes and Hills – it has a hugely successful residential development, with a quarter of its inhabitants having an interest in golf.

But Mora anticipates a steep rise in that percentage, saying: “Keep in mind that the real estate we are developing now is close to our Beach Club, but not to the golf courses. When we begin developing the homes within the golf courses, it will change completely.”

INFINITUM’s virtually weekly involvement in golf event organisation benefits from the vast experience Mora brought with him when he joined three years ago having been part of family-run Catalana Golf, a leading sports marketing company.

Along with father Luis and brother Jose Maria, Catalana Golf is responsible for a plethora of golf tournaments, including the Sergio Garcia Pro-Am.

Mora has been in the golf industry for almost 30 years, has a Master’s degree in golf course management, and became a qualified professional and instructor in 1997 while in the middle of a ten-year spell as a bank executive.

“[Qualifying as a golf professional] happened by chance. At that time, a friend told me he wanted to turn professional and encouraged me to do the same. I completed the required courses and exams, and in 1997 I obtained the title of professional player and golf instructor.”

He did not have to tax his mathematics skills to record his low scores as a player, showing an immediate aptitude for the game that he began aged nine, and progressing to the level of a two-handicapper by the time he turned pro.

Like many a Spanish youngster taking his first steps in golf in the shadow cast by Seve Ballesteros’s fame, charisma and achievements, he was in awe of the five-time major champion, who he says was “on another planet.”

But his favourite player was Lee Trevino, who revealed a scientific approach to the game that foreshadowed that of Bryson DeChambeau.

“My idol was Lee Trevino. I remember when he came to Barcelona. Inside his bag I catch sight of a box of 12 balls and there was a thing inside to measure the balls. Only four balls were picked by him to play, and the other ones for practice, because the other balls were not exactly round. He was a very different player.”

Mora was born and raised in a town called Llavaneres, close to Barcelona. “It is a residential area with a beach, a yacht club, a golf course, and two pitch-and-putt courses. It offers a great quality of life.”

He never considered trying to follow his icon Trevino into a life as a tournament professional, conceding: “I was two handicap.

“The best golfers who have had the professional tour life maybe are plus four, plus five. My level wasn’t good enough. To play DP World tournaments, it is another level.”

His time spent playing now is vastly reduced from the days when he was a banker. “On a Wednesday I would maybe play with a bank customer, Saturday with friends, Sundays with my father. Now I have very little free time, and I dedicate it to my family.

“When I do play, I like to check the different types of grass for my job. I work very close with my head greenkeeper because I think it is very important, to play golf and check the conditions.”

Mora, who has a wife and three children – sons aged 24 and 22, and a daughter of 18 – is approaching his 60th birthday, but feels “as if I were ten years younger. Fortunately, I am in very good health.”

This is no doubt in part to his enthusiasm for mountain bike riding. “I love the mountains. When I was younger, I went to the mountains with my father and my brother every weekend.

“When I am on the bicycle, the only thing on my mind is nature and the beautiful scenery. When I am cycling with friends I will try not to speak about the job. It is difficult [distancing himself from thoughts of work] because I have two phones.

“In my position in INFINITUM I have 140 people in my team. It is complicated because a lot of people are playing golf at the weekend, we have five different restaurants inside INFINITUM, and it is my responsibility to run the restaurants, the tournaments as well.

“But I am fortunate to have a highly professional team at INFINITUM, and every day I learn things from them. We form a great team.”

The resort currently has 220 golf club members, a figure that, as mentioned, Mora anticipates rising in the future given the reasonable assumption that people purchasing houses yet to be built on the courses’ borders will likely have an interest in playing.

INFINITUM has earned its place in the avid golfer’s consciousness in part due to its being home to the DP World Tour Qualifying School’s Final Stage since 2017, but its appeal is enhanced, says Mora, by its “natural environment, tranquillity, gastronomy, climate, and activities.”

The latter category includes hiking, bicycle trails, and sailing; a thirst for good wine is easily sated, situated as INFINITUM is amid two of Spain’s most prestigious wine regions; and an appetite for culture can be satisfied with a visit to the Roman ruins of Tarragona.

Renovation work on both the Lakes and Hills courses has already hoisted INFINITUM to a premium level.

Mora is insistent that his and the team’s dedication and commitment will help to ensure “that both international and domestic clients will choose to live within a resort offering unbeatable golf conditions, complemented by an excellent climate and cuisine, and the rich history and culture of the Tarragona region, which sets us apart from other resorts in Europe.”